Stratford-upon-Avon, commonly known as just Stratford, is a market town and civil parish in the Stratford-on-Avon district, in the county of Warwickshire, in the West Midlands region of England. It is situated on the River Avon, 91 miles north-west of London, 22 miles south-east of Birmingham and 8 miles south-west of Warwick. The town is the southernmost point of the Arden area at the northern extremity of the Cotswolds. In the 2021 census Stratford had a population of 30,495.
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The most venerable and polished of the tour-and-activity sites. – BBC