Fadeaway World. At 62 years old, Michael Jordan remains the highest-paid athlete on the planet, not through buzzer-beaters or ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

NFL Nike NFL athletes give stunning Colin Kaepernick endorsement in new ad: 'He got another good six years left' Kaepernick last appeared during the 2016 season ...

With an IPO around the corner, On could lure athletes into endorsement deals with the promise of public shares. Related Link: Why Nike Could Be One Of The Big Winners Of The Summer Olympics In Tokyo ...

Endorsements with star athletes like Steph Curry have allowed Under Armour to pass Adidas in the US in its pursuit of Nike. ... Nike considered whether it was worth outbidding Under Armour, ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

A 15-time PGA major tournament winner, Woods signed his first deal with Nike in 1996, a five-year contract worth $40 million. His last contract was a 10-year, $200 million deal signed in 2013.

Nike leads the way in investing big money into the New Orleans Pelicans this season. Nick DePaula of ESPN reports that Nike has signed Jrue Holiday to the company’s endorsement roster. While ...

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements. Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and ...

When it comes to the surprising history of athlete endorsements, Nike's pursuit of Magic Johnson in 'Winning Time' only scratches the surface.

Sports are big business today, and athletes are at the center of it. ... Nadal brought in $32 million in endorsements from the likes of Nike, Kia, Tommy Hilfiger, and Babolat.