On Tuesday, Nike and the NFL announced they’re partnering to launch an initiative to make women’s flag football a varsity sport, pledging $5 million to help grow the sport in high school programs ...

Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports. The ...

Nike has long championed transgender athletes, but the sportswear giant is being challenged to stand up for single-sex female sports on XX Day, a day celebrating biological women. Jennifer Sey, CEO ...

Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

Nike CEO Elliot Hill is on a mission to get Nike back on track. His latest recruit? Kim Kardashian. On 18 February, Nike announced the launch of a collaborative sub-brand with Kardashian’s Skims, ...

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