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In 2023, Starbucks made sweeping changes to how its loyalty program calculated how customers could earn stars. Customers trade their stars in for free beverages, food items, and even merch.

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

which is a 3% decrease from what it earned during the same quarter in 2023. “It is clear we need to fundamentally change our strategy to win back customers. ‘Back to Starbucks’ is that ...

The pilot program is an expansion of a similar test last year that Starbucks ran on its own, but this time, the company is looking to drive "systems change" by partnering with other brands ...

Starbucks is leading a new program to offer customers free, reusable, returnable to-go cups in Petaluma, California, which becomes the first U.S. city to make reusable cups the default option.