Apple CEO Tim Cook called soaring memory prices a 100-year flood on his final earnings call, as iPhone 18 Pro DRAM costs are 272% above the prior model.

Apple is reportedly preparing a 7-inch AI home hub, new Apple TV, and updated HomePod mini as Siri becomes central to its smart home strategy.

Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ subscription tier, but whether or not that'll be enough isn't yet known.

Apple is planning to let users pay to increase their AI limits, with upgrade possibilities available through iCloud+. During today's earnings call for the third fiscal quarter of 2026, Apple CEO Tim Cook said it's early,

It was an overwhelming week for Apple, to say the least, as the iPhone maker saw its fortunes whipsaw throughout the week—becoming the world's most valuable company, briefly exceeding the $5 trillion market capitalization mark,

Tech giant Apple beats fiscal third-quarter earnings estimates with $109.4 billion in revenue as CEO Tim Cook prepares to depart the role in September.

Should you buy Apple at a near-$5 trillion valuation?

The first public beta for iOS 27 is now available for download, which means if you have a supported iPhone, you can try out the new Siri AI before it officially rolls out this fall. This public beta is equivalent to the third developer beta of the new iPhone software.

Billions of dollars are being poured into a new wave of AI technology. But will it pay off?