Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a ...

Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

Pop-Tarts will also be sending a new flavor to the toaster at the end of this season's bowl game. Wild Berry, Hot Fudge ...

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...

Pop-Tarts® Dials Up the Crazy Good Drama as Three Edible Mascots Compete to be Eaten at the 2024 Pop-Tarts Bowl ...

The Pop-Tarts Bowl debuted with a bang last season with the "edible" mascot that emerged as the highlight of the game after being gleefully lowered into a ...

Why stick with one Pop-Tart when you can add two more flavors to the bowl game in 2024? The popular mascot of the Pop-Tarts ...