Heinz has officially entered its unhinged era, and somehow, it works. Starting today, select Smoothie King locations across the country are blending up something no one asked for but everyone’s talking about: a ketchup smoothie.

“The Heinz Tomato Ketchup Smoothie blends sweet Acai sorbet, crisp apple juice, juicy strawberries, and tart raspberries with the unmistakable taste of Heinz Simply Ketchup,” the press release reads. “The result? A sweet and fruity smoothie with a bright, tangy ketchup finish, perfect for Heinz and smoothie lovers alike.”