Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other Japanese tariffs could cost you a little bit more.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Japan has been unable to keep up with the demands of the global matcha market, expected to grow to about $5 billion by 2028.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...