HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account.

HBO Max warns that its password-sharing crackdown will get aggressive in September. So far, the company has been playing nice but no more.

If you’ve been sharing account access to HBO Max, the good times are soon coming to an end. JB Perrette, head of streaming and gaming at Warner Bros. Discovery said on the company’s second-quarter earnings call that messaging to consumers is about to get more “aggressive.