If you’ve been watching HBO Max through someone else’s password, the current gentle encouragement to change your behavior get serious.

HBO Max is about to get "aggressive" with its password-sharing crackdown. Here's when you might need to get your own account.

HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account.