Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends ...

BREAKING: The @PopTartsBowl will have 3 (!) mascots this year: Frosted Hot Fudge Sundae, Frosted Wild Berry & mystery flavor ...

The game and second Pop-Tarts sacrifice will take place on Dec. 28 at Camping World Stadium in Orlando between teams from the ...

Like sports mascots that can actually be eaten? You're in luck. The Pop-Tarts Bowl is using this year's game to bring back a ...

The Pop-Tarts Bowl will be returning in 2024 and is set to feature a celebration similar to the viral aftermath of the 2023 game. Three new edible ...

A life-sized Pop-Tart mascot made the rounds at Camping World Stadium, handing out Pop-Tarts and entertaining fans in ...

The playful campaign introduces three frosted contenders, including a mystery flavor, to amp up college football season.

The Pop-Tarts Bowl debuted with a bang last season with the "edible" mascot that emerged as the highlight of the game after being gleefully lowered into a ...

Pop-Tarts is bringing three edible mascots to its 2024 college football bowl game in a bid to recapture the buzz from last ...

The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

Why stick with one Pop-Tart when you can add two more flavors to the bowl game in 2024? The popular mascot of the Pop-Tarts ...

🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨 Our Edible Mascot is back with a Crazy Good twist! 🎉 This year, three flavors—Wild Berry, Hot ...