Amazon rolled out advertisements in Prime Video content for customers in the US in January 2024. Since then, it has reportedly increased the ad load. If you're reading this, you might be missing the ...

If you are an Amazon Prime subscriber, you get free access to Prime Video, which used to be one of the best ways to watch movies and television shows. Even if you aren’t a Prime member, you can still ...

Remember when the promise of streaming was an ad-free experience? It seems we’re asking that question a lot these days, as the characteristics that made streaming unique erode away little by little ...

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of ...

One last type of ad to be aware of is the interactive, shoppable options that will be coming very soon, especially on Amazon ...

Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon’s internal data over the year to August 2025, and marks ...

The latest status of video streaming experiences on Amazon Prime Video is now reportedly showing twice as many ads compared to when it first rolled out this massive revamp to the platform. This latest ...

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ...

A judge has just dismissed, with prejudice, a class action lawsuit brought against Amazon’s Prime Video streamer, alleging that the sudden addition of ads to the service’s video content last year ...

Ads are coming to Prime Video‘s entertainment content. Commercials in movies and series will be introduced in the U.S., UK, Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, ...

WPP OpenDoor — Amazon’s dedicated WPP unit — decided that if algorithms know what we want to watch, they might as well know how we feel before telling us what to watch. The result? Last month, it ...