Cobra Puma Golf announced Tuesday that Rickie Fowler has agreed to a long-term extension of his endorsement deal with the club company and the apparel and footwear brand. Financial terms of the contract were not disclosed,

Rickie Fowler has long been aligned with Puma - and that relationship has just been extended. Cobra Puma Golf announced Tuesday that it has signed Fowler to a long-term extension. The accomplished golfer - who has six PGA Tour wins to date - signed with Puma Golf in 2009,

PUMA’s limited-edition Avanti LS sneaker designed by Rihanna has gotten a release date: January 16. The redesign from the original Avanti, the LS is lighter, more minimalistic and features cutting-edge design details. On the heel, short gum studs allude to the brand’s turf styles. The shoe takes inspiration from the PUMA King football boot.

The familiar Royal Blue recalls the artist's previous FENTY fashion line, while retro gum soles recall the model's football heritage.