Sigma's CEO says BF unofficially stands for 'beautiful foolishness,' a nod to Japanese tea ceremonies. Indeed, the camera leaves a lot of stuff out, including features enthusiasts may miss.

Sigma CEO Kazuto Yamaki reveals the 16-300mm F3.5-6.7 DC OS lens for APS-C mirrorless. The first lens is the 16-300mm F3.5-6.7 DC OS, an 18.8x zoom lens for APS-C, as part of its Contemporary range of lenses.

Sigma has just brough a brand new mirrorless camera called the 'radically simple' $2,000 BF Camera. Sporting a 24.6 megapixel full-frame CMOS sensor within an ultra-minimalist aluminum unibody.

Sigma has unveiled the Sigma BF, a new mirrorless offering that represents the brand’s uncompromising new vision for the digital camera. Rooted in the origins of photography yet innovative in design, the BF is intended to accompany users throughout their day, capturing the spontaneous beauty of everyday life.

The BF has 230GB of internal memory instead of any removable media cards and uses the USB slot to transfer data off the camera. Sigma says this is sufficient for 14,000 JPEGs, 4300 uncompressed DNG Raws or 2.5 hours of video shot in its highest quality settings.

The Sigma BF features simplified controls on the back, a redesigned user interface, and 230GB of built-in storage.

Andy Westlake gets hands-on with this uniquely designed full-frame mirrorless camera, the Sigma BF The post Sigma BF First Look – See the Sigma camera of the future appeared first on Amateur Photographer.