Moloco, a leader in operational machine learning and performance advertising, announced that it has been selected as the app ...

In a recent report from BI Intelligence, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging ...

You’ve achieved impressive growth with your app – hitting key milestones in installs, active users, and lifetime values. But with scale comes new ...

s worth to enforce.? Publishers take issue Originally, Apple said that App Store prices would have to be the same price or lower than the price offered anywhere else, but it later changed this to ...

"The missing component for Sony Ericsson was an app store, so we're partnering with them for PlayNow arena," said Patrick Mork, London-based vice president of marketing for GetJar. "It's a smart move ...

Longtime Apple executive Phil Schiller on Monday conceded he initially opposed fees that the iPhone maker charges for in app-transactions processed outside its own payment system because he feared ...