Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...

Nike has launched Rip the Script, its most ambitious World Cup campaign yet, bringing together football superstars, celebrities and references to three decades of iconic advertising. The six-minute ...

The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup?

Following the 2014 World Cup, adidas Football made an ambitious change to both the style and tone of its marketing. Eliza Williams talks to Florian Alt, Senior Director of Global Brand Communications ...

For the 2026 tournament, the competition between Nike and Adidas has reached a new peak, with both companies releasing epic films to win over the public.