Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on Thursday. The launch comes as Reddit is readying its initial public offering ...

X started rolling out a new ad format on the platform this week that evades disclosure of who the advertiser is, and whether the post is even an advertisement at all. Users reported seeing this ...

Google is testing new ad formats for attractions, inserting sponsored links in a booking module with multiple advertisers for ...

The new ad product cannot be liked or shared, does not carry an 'ad' label and has no associated accounts to identify who the advertiser is. X (formerly known as Twitter) has started rolling out a new ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. One of the best things about out-of-home (OOH) advertising ...

In the ongoing battle between YouTube and viewers when it comes to ads and ad blockers, the streaming video site may have found a compromise, at least for live streams. On its features and experiments ...

Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple ...

Snap Inc.’s newest advertising product allows brands to purchase all video ad formats in a single ad set, enabling advertisers to optimize their campaigns toward their central goal or objective. Multi ...