The company noted that brand performance on quick commerce platforms is largely driven by three factors - advertising spend, ...

Advertising revenue surged 151 percent year-on-year to Rs 1,636 crore in FY26, with more than 2,400 brands using Zepto's ...

As brands across fashion, beauty, jewellery, FMCG and durables test the 10-minute model, one lesson is becoming clear: ...

Explore how competition in India's quick commerce landscape is evolving from capturing market share to focusing on retail ...

Zepto quietly filed for a $1.22 billion IPO amid intensifying competition in India’s quick commerce market. Food delivery major Swiggy raised 100 billion rupees from institutional investors earlier ...

Quick commerce has evolved from a convenience utility into a high-frequency, high-intent attention surface that sits close to the point of purchase Its rich first-party data and predictable usage ...

Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise ...

Quick commerce is India's fastest-growing digital commerce segment, growing 4x faster than traditional platforms. It's ...

Even as quick commerce is slowly fading in many markets and several heavily funded startups have folded shop in the past two years, India is emerging as a striking outlier where the model — of ...

Lalatendu Panda of JioMart discusses how Connected TV can enhance quick commerce by building brand awareness and targeting ...