The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

To succeed, small businesses must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...

With the move toward ad networks that serve up streaming video content, including newer pay-as-you-go and do-it-yourself ad delivery engines, the terms that are tossed around can be confusing. This ...