LOUISVILLE, Ky. (WAVE) - The sun is always shining bright, regardless if clouds obstruct our view or not. The Earth’s surface sometimes absorbs sunlight, while other times it reflects it. The National ...

This week’s Sunday Science Tidbit we’re going to talk about albedo. Albedo comes from the latin word “alba” which means white. It describes how reflective something is on a scale from 0 to 1 with 0 ...

"Reflectivity; the fraction of radiation striking a surface that is reflected by that surface." National Weather Service Glossary, https://w1.weather.gov/glossary/ That definition may not make sense ...

PITTSBURGH (KDKA) -- On really hot days, you may hear a meteorologist tell you to wear light colored clothing. Why is this? Well, it is all because of thing called "Albedo". Albedo is how reflective a ...

(CBS DETROIT) - Every day, the sun's radiation is scattered. Some sunlight is absorbed, and some is reflected back into the atmosphere. This is a measure of the reflectivity of a surface, which can be ...

When it comes to humanity’s response to climate change, the focus on carbon dioxide is sucking all the oxygen out of the room. Greenhouse gas emissions aren’t the only reason why global temperatures ...