Yahoo teamed up with Nielsen & Hunter Qualitative to find out what really makes video ads effective and the result was a Video Creative Best Practices report for the increasingly popular ad format.

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...

A recent study of eBay ads found that digital brand search ad effectiveness is overestimated up to 4,100 percent. A similar analysis of Facebook ads yielded a number of 4,000 percent. If those high ...

Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities. Google aligned advertising audience sizes in GA4 and Google Ads. A new "Advertising ...