In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

According to the claims, Allstate sells the data to third parties and Amazon uses the data to promote its own targeted advertising. Big Tech retail giant Amazon, its subsidiary Amazon Advertising ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Amazon (AMZN) is expanding its budget-friendly marketplace, known as Haul, in an attempt to better compete with PDD-owned ...

In the competitive world of Amazon, standing out among millions of products requires more than just high-quality merchandise—it demands a well-optimized product listing. Amazon SEO (Search Engine ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

By Alex Weprin Media & Business Writer Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business. The tech giant’s video ...