Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

Disney, Warner Bros. Discovery, Apple, Amazon, Comcast and Lionsgate, among others, have resumed advertising, some starting ...

Amazon advertising executive, Kelly Day, said Amazon planned to increase advertising on Prime but that the ad load would, "ramp up a little bit," but the company expected the ad load to remain ...

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting ...