Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

Amazon is as much an advertising company as it is anything, but Prime Video always seemed immune to the deluge, until 2025. Starting in 2025, Amazon Prime Video has begun showing more ...

It follows a $1 million donation to the president’s inauguration fund, streaming of the ceremony worth the same and a new ...

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Giant online retailer Amazon lifted advertising revenue 18% to $ 17.288 billion in the December quarter. This represented a slowing in the rate of growth from previous quarters but is still ahead of ...

Amazon’s advertising business in Australia lifted net sales 58% to $242.5 million in the year to December. Data lodged with ...

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

The Federal Trade Commission said Wednesday it is ready to litigate its case against Amazon for alleged deceptive practices, ...

The Federal Trade Commission has walked back comments that a lack of resources is interfering with the agency’s ability to be ...