Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Amazon’s advertising business in Australia lifted net sales 58% to $242.5 million in the year to December. Data lodged with ...

Now at the helm of Amazon Ads in Australia, Pang leads a team dedicated to delivering cutting-edge advertising solutions that ...

Brands can now create streaming TV ads with Amazon Ads' Sponsored TV, featuring no upfront commitments and quick campaign ...

Variety‘s Future of Marketing Dinner, Presented by Amazon Ads, was an intimate gathering that had plenty of what marketing mavens are looking for: engagement. The lively conversation began over ...