Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed ...

Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday it introduced a unified Campaign Manager that ...

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

The collaboration combines Amazon’s data signals across shopping, streaming, and browsing activity with iHeartMedia’s digital ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

The phone buzzed in Jake Clay’s hand as he stared at a renewal quote for his fleet’s insurance—nearly $500,000. Just three ...

This paradox—positive financials met with a negative stock reaction—stems from mounting concerns over the competitive threat ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion.

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...

Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...

The campaign, created in partnership with Conscious Minds, brings a sense of comedic levity to the increasingly heated DSP ...