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EXCLUSIVE: Marketers Move Millions in Ad Spend from The Trade Desk to Amazon's Ad Platform

Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk's demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved ...
Marketing Dive

Inside Amazon DSP’s growing bid to marketers — and threat to competitors

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...