Amazon is testing a new program that pays media companies for sending it shoppers
Amazon is testing a new way to pay publishers for driving traffic to the platform, and it could be a bright spot for the challenged media industry.
Retail TouchPoints3dOpinion
As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation
Amazon announced its Retail Ad Service, offering retailers the ability to place and sell ads directly on their own ecommerce ...
Business Insider2y
Amazon bulked up its advertising behemoth in 2022 — and it's becoming an even bigger threat to Meta
Bobsled was acquired by the digital agency Acadia for an undisclosed ... CEO of Camelot Strategic Marketing & Media Amazon's challenge is convincing advertisers who are used to cherry-picking ...
Amazon’s New Alexa+ Forces Brands To Rethink Their Marketing Strategy
In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...
Exchange 4 Media28d
Amazon Prime Video seeks out social media creative agencies
The ask is for creating digital campaigns for brands in the entertainment, media and lifestyle categories. In January, Amazon India in ... event featured global marketing leaders like Sir Martin ...