Have you ever been searching through hundreds of products on Amazon and thought, "man, I really wish someone else would just decide what I should buy instead"? If you answered yes, then Amazon's ...

Help Me Decide is live in the US now and can be found in the Amazon app (iOS and Android) and mobile browser. If you tap “Keep shopping for” it should show up, and will do the same on a product detail ...

The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...

If you're a meticulous online shopper, you probably spend time scrolling through dozens of similar products on Amazon to find one that rises above the rest. A new AI tool from the shopping giant could ...