For as long as I can remember, there has been a 13-pound bag of Ariel Powder laundry detergent in my parents’ laundry room. My mom doesn’t wash any white clothing without a scoop of it thrown into the ...

Detergent brand joins hands with its brand ambassador and celebrity Chef Sanjeev Kapoor to take up the #ArielVs100Stains challenge as part of its latest campaign Mumbai, Maharashtra, India (NewsVoir) ...

With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids. Ariel has brought a new category of laundry product to India, which is sold in single-use ...

Your daily laundry is about to get costlier as prices of certain popular detergent brands such as Surf Excel, Ariel and Tide are set to see a price increase by 4-6%, according to a research report.