Ironman California 70.3 to debut in Redding Aug. 16, drawing 1,000-plus athletes

More than 1,500 athletes have already registered for the first Ironman California 70.3 triathlon, set to make its Northstate ...
Yahoo! Sports

Tough Draw Tuesday: Tough Draw Sports Elevates Athletes Through Advocacy and Real Relationships

Developed from Tough Draw’s foundation in storytelling, production and relationships, Tough Draw Sports offers athlete representation tailored to help Western athletes reach their full potential both ...

Hartford Nationals draw adaptive athletes to West Michigan

Hundreds of athletes from across the country descended on West Michigan this week for one of the largest adaptive sports ...

US National Twirling Championships draw 600+ athletes to Council Bluffs

More than 600 athletes from across the country are competing this week in the U.S. National Twirling Championships at the Mid ...
The New York Times

For Athletes, the Draw and the How of Branding

A task force at the DealBook Summit discussed how from college to pro sports, becoming a brand is a challenge. By Paul Sullivan This article is part of our special section on the DealBook Summit that ...