When highly attractive influencers adopted a humble tone, sharing their struggles, training challenges, or fitness plateaus, ...

A new study published in Psychology & Marketing casts doubt on the long-standing marketing slogan that “sex sells”—at least when it comes to social media fitness influencers. Across several ...

A woman who was simply trying to get a workout in was distracted by a fellow gymgoer who proceeded to berate her over her attire. According to the other gymgoer, the woman was being “disrespectful” by ...

Fitness influencer Natalee Barnett has come under fire for the trans-exclusionary stance of her new women’s-only gym. Named The Girls Spot and located in Wandsworth, in South West London, the gym is ...

When you’re in love with a beautiful woman, you really do have to watch your friends. Just like Dr Hook warned in their 1979 hit, research has revealed that relationships in which the woman is more ...

When a group of local women realized traditional gyms weren’t fully meeting their needs, they decided to build their own.