CHICAGO (WLS) -- The Quaker Oats Company have given Aunt Jemima a new name and new look, but the families of some of the women who portrayed her over the years feel they are being erased. "It's a ...

Quaker Oats, the parent company of Aunt Jemima pancake mix and syrup, says it will completely rebrand the line — including changing the name and logo — saying the current brand is based on a "racial ...

Quaker Foods is retiring the name and logo of its 130-year-old pancake and syrup brand. Uncle Ben's and Mrs. Butterworth's also plan to change... Updated at 3:49 p.m. ET Aunt Jemima will change its ...

The Aunt Jemima breakfast brand is getting a new name and image according to its parent company Quaker Foods. The decision comes amid growing pressure from consumers and activists for companies to ...

At long last, the breakfast foods brand formerly known as Aunt Jemima has a new name and likeness, courtesy of parent company PepsiCo. and its subsidiary Quaker Oats. At long last, the breakfast foods ...

Aunt Jemima is making her last batch of pancakes. Quaker Oats said Tuesday that its Aunt Jemima brand pancake mix and syrup will be renamed Pearl Milling Company. Aunt Jemima products will continue to ...

Uncle Ben's is going to get a new look. Mars, owner of the rice company, said it is changing the company's "brand identity," CNN reported. But it did not specify how the brand will change. The company ...