Quaker Oats, the parent company of Aunt Jemima pancake mix and syrup, says it will completely rebrand the line — including changing the name and logo — saying the current brand is based on a "racial ...

Aunt Jemima, a syrup and pancake mix brand, will get a new name and image after Quaker Oats, its parent company, acknowledged that the brand’s origins were “based on a racial stereotype.” The brand, ...