People

Aunt Jemima Reveals New Name and Logo After Backlash Over Use of Racially Insensitive Caricature

The company says it worked with diverse partners to “ensure the new brand was developed with inclusivity in mind” Digital News Writer, PEOPLE Aunt Jemima's new brand name and logo is hitting shelves ...
Hosted on MSN

Is Aunt Jemima coming back to syrup bottles in 2025? What we know

Rumors that Aunt Jemima will return to syrup bottle packaging in 2025 have gone viral on social media. The speculation began after an X (formerly Twitter) account posted on Saturday: “Quaker Oats ...
The Forward

For a century, Aunt Jemima products spread a racist archetype — and the Yiddish press helped

Sign up for Forwarding the News, our essential morning briefing with trusted, nonpartisan news and analysis, curated by senior writer Benyamin Cohen. After 131 years ...
Kansas City Star

Aunt Jemima has a new name after 131 years, with roots just outside Kansas City

In June, Quaker Oats’ Aunt Jemima products will change over to the Pearl Milling Co. brand pancake mix and syrup, named for the original company in St. Joseph, Missouri. PepsiCo Inc., via AP It has ...
WAMC

Aunt Jemima No More; Pancake Brand Renamed Pearl Milling Company

Quaker Oats cooked up a new image for an old, offensive brand Tuesday. PepsiCo Inc. the parent company for Quaker Oats, announced it's rebranding Aunt Jemima, the popular pancake and syrup brand, ...