Snail mail is often used as a whipping boy when compared to email marketing. But ignore its strengths at your peril – because recent surveys show that we, the public, still love our letterboxes… While ...

In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Purple Agency worked with a professional magician to conjure up a campaign centred on a piece of theatre that combined the physical and the virtual to target senior marketers for Avios How do you get ...

B2B eMail Response Dependent on Purpose Harte-Hanks reports that business-to-business (B2B) e-mail marketing campaigns can yield an average click-through rate of 1.3%, but can go as high as 25%. The ...

Finding the right prospects is the fastest way to gain new customers and one of the most critical elements in a successful direct mail campaign. In today's data-rich marketing environment, audience ...