Shveta Singh, marketing consultant & writer, writes on marketing’s ‘quiet shift’ from B2C to B2A (business to algorithm), and the question: who is really building the brand today?

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Rhino Entertainment Group has divested its entire B2C operations with Betsson snapping up its Canadian business and ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Samhi Hotels' acquisition comes with a Marriott-led lifeline for Rare India, which has had to adapt significantly to remain ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Historically, B2C led with creativity and cultural fluency, but sometimes lacked operational discipline. B2B excelled in ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...