The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

Barbie's been beloved by kids and debated by adults. At 66 years old, she's changed and evolved right along with our culture.

Barbiecore enthusiasts, get ready to snap up a limited-edition timepiece that’s as tough as it is stylishly playful. The Barbie G-SHOCK Watch is a hot-pink collaboration between two iconic brands that ...

A Style Icon’s History in Fashion (2023), is the juxtaposition of Barbie dolls with life-size outfits. Among the most successful on view is the demure, cinch-waist “Belle Dress,” based on ...

Fun Theme Start by picking a Barbie theme that your child loves. Barbie has so many cool looks and movies, so the options are ...

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

Mattel announced on Tuesday that Barbie will be releasing a line dedicated to four famous friendship duos who strive to ...

The dolls are a tribute to female friendship in a series of one-of-a-kind “Role Model” Barbies, inspired by powerful pairs ...

The brand is showcasing the collective strength of women empowering women and spotlighting real-life friendships to encourage ...