Bears fan from Missouri gets tattoo of Ben Johnson’s ‘Good, Better, Best’ motivational phrase

Mike Pendleton, a self-described “lifelong Bears fan,” will have Johnson’s “Good, Better, Best” motto on the back of his left ...
The New York Times

How Ben Johnson made ‘Good, better, best’ a motto for the Chicago Bears

Bears coach Ben Johnson learned the "Good, better, best" chant in high school, but it started long before that. Illustration: Dan Goldfarb / The Athletic; photo: Greg Fiume / Getty Images For 12 years ...