Bicester Village (Value Retail) approach to the Christmas season and to the customer journey year-round, serves as a learning model for retailers aiming to create a memorable experience that resonates ...

It’s a bright but perilously cold February day in England and I’m shivering at the back of an orderly queue made up predominantly of Chinese tourists. A security guard is keeping an eye on the crowd ...

My first visit to Bicester Village, a luxury shopping outlet near Oxford, was 20 years ago, not long after the village opened in April 1995, with 13 boutiques and one café. Next year the retail ...

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Bicester Village is evolving in new and surprising ways. For a number of years, the shopping village near Oxford has looked at the broader picture of luxury discount shopping, moving this concept ...

Once a quiet market village, the outlet mall now attracts 6.3 million shoppers a year, making it second only to Buckingham Palace for tourists from China One night this summer, I quizzed two ...

From personal shopping with a difference to avoiding heavy bags, here’s how to make your next trip your best yet… At a time when our fashion browsing often occupies the same virtual world of scrolling ...

There’s a chance you’ve never heard of Bicester Village. So it may surprise you to hear that the designer outlet village, located in a quiet, Oxfordshire town, is as popular with Chinese tourists as ...

From QR code systems to supplied masks and hand sanitiser everywhere. This is the future of Bicester Village for the foreseeable future. Lisa Armstrong was at Yves Saint Laurent’s last show and JW ...

Fears intensified today over a spike in coronavirus infections after hundreds of people failed to socially distance at Bicester Village amid its shops reopening following three months shut due to the ...

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The decision to rename a railway station in an Oxfordshire market town has sparked outrage. Bicester Town station is being rebranded as Bicester Village, named after the retail outlet which has ...