The standard sizing of bras as is can work for some women, but there's a huge variability in what breasts can look like. To Mona Zhang, 26, boobs are like snowflakes—no two are the same. Last year, ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

Wearing the wrong bra size could make you look more Shrek than chic, a new study has found. Britain-based lingerie retailer Pour Moi created a horrifying 3-D model called “Melanie” to highlight the ...

Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

Coinciding with its #Brahaus pop-up shop at Bandier Fit in NYC, Nike Women shared this beautiful photo on its Instagram account this week. Besides offering a spot-on bra-fitting tutorial, the shot ...