Brand equity encompasses customers’ positive responses and trust for a product or service. This is built through consumer perceptions, attitudes, and experiences with the brand itself. If done ...

Talia Arnold from Managing Director of Exverus Media writes “In times of economic uncertainty, marketing teams meticulously dissect budgets, scrutinize sales, and reconsider growth projections but a ...

Scroll through any brand’s feed today, and you’ll notice something: everyone’s talking, but not everyone’s listening. People don’t want to be marketed ...

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and ...

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, when her husband mentioned her job title to others, there were gasps. “‘Oh ...

Baylor Scott & White Health’s “Wellness” campaign, made with agency Door No. 3, won silver among providers and insurers for ...

Founded by Rev. Jesse L. Jackson, Sr., the Rainbow PUSH Coalition is a multi-racial, multi-issue, progressive, international membership organization fighting for social change. Its mission is to ...

Industry-leading portfolio of traditional hookah brands and patented, innovative technology and devices, backed by science ...

The Justin’s branded business will be majority-owned by Forward, which will hold 51%, with Hormel Foods retaining a 49% stake ...

Hormel Foods Corp. and private equity firm Forward Consumer Partners struck a new strategic partnership Tuesday, wherein Hormel will relinquish ownership control of its Justin’s snacks, enabling the ...