Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

In the food and beverage aisle where taste and packaging helps brands stand out, sonic branding may help cut through the noise and forge emotional connections with consumers Sonic branding, also known ...

A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer. With 65% of people being visual learners, it’s clear that the way you present your brand ...

Employees play a pivotal role as the backbone of an SMB’s brand. This is how you can — and should — build your brand from within. Establishing a cohesive brand identity with a clearly defined purpose, ...

The benefits of establishing a clear brand image are well-established. Doing so can help you appeal to more customers, earn their loyalty and stand out among a sea of similar options. These benefits ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...