If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how. If your brand is like most, you create various types of content ...

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place. Continuous brand refreshes maintain relevance and enhance the ...

Depending on where you host your site, you may need to take some extra steps to ensure the site has the proper web brand header, footer, colors and font. For Web Express websites, the brand will apply ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Ideally, it should be possible for both agency and client teams to refer to guidelines and still find enough wiggle room for creativity and progress. That being said, guidelines sometimes seem to ...