CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

In conjunction with its rebrand, South Korean conglomerate entered Interbrand's lost of the 100 "Best Global Brands" with a value of $6.3 billion in 2024. At the corporate level, LG is attempting to ...