You probably already understand the importance of branding for just about every business, whether you run a landscaping company or you've got a retail shop. It's the difference between "ho-hum" and ...

Co-branding is everywhere, from the Nike +Pod Sports Kit to the Hershey's Syrup that Betty Crocker advertises as being in every box of brownies. Co-branding essentially involves one company ...

When storytelling becomes the throughline of communication with candidates, it helps them understand the business opportunity they are considering.

If you want to stand out to potential employees, you need to show them who you are and why they should want to work for you. The easiest way to do that? Tell your employer brand story through content.

The dialogue between customers and brands is being thrust ever deeper into the realm of branded content and digital engagement. Although these terms can be cliché and therefore difficult to define, we ...

LEAWOOD, Kan., Dec. 15, 2022 (GLOBE NEWSWIRE) -- Euronet (NASDAQ: EEFT), a leading global financial technology solutions and payments provider, launched a new visual identity today following an ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

According to a 2024 Marq brand consistency study, companies maintaining a clear and consistent brand voice across channels have reported up to 33% higher revenue compared to peers with fragmented ...

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...