Apple TV’s new name now comes with a new sound

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Apple TV’s colorful new intro was created with real glass and practical effects

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple TV Drops New Intro, Made in Collaboration With Finneas

Apple has partnered with Finneas on a new intro sound and video for Apple TV. According to Finneas, three versions of the intro have been made and will be used.