LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their ...

Someone streaming from their sofa doesn’t give a hoot about the difference between CTV and OTT – but the nuance matters to advertisers. On Thursday, identity resolution company MediaWallah announced a ...

Growing use of unregulated “bundle IDs” to identify the apps on which open programmatic buys are transacted on connnected TV (CTV) is compromising performance and measurability. That’s according to a ...

Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology pioneered by The Trade Desk, which will help it grow its connected TV business. With cookies ...

NEW YORK—DoubleVerify, a major software platform for digital media measurement, data and analytics, has identified a new Connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Sattel, VP of global brand partnerships at OpenX. Brands today often look at CTV ...

LONDON, April 02, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...