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OpenX, TVision launch ‘attention targeting’ for CTV

OpenX Technologies Inc. and TVision have introduced OpenX Attention Targeting, a first-to-market capability allowing advertisers to target high-attention CTV inventory in real time. Powered by TVision ...
Business Wire

OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory

NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability ...
Morningstar

Swivel and Olyzon Launch Agent-to-Agent CTV Activation via AdCP

NEW YORK, April 2, 2026 /PRNewswire/ -- Swivel, the agentic orchestration layer for modern ad operations, and Olyzon, the decisioning platform for TV advertising today announced a live, operational ...
exchangewire.com

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that ...
Morningstar

OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory

The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and message retention. OpenX Technologies, Inc., one of the world’s leading omnichannel ...