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Coca-Cola is the marketing masterclass we should have been studying all along.

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...

Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has ...

Coca-Cola’s KO organic revenue rose 10% in the first quarter, driven by 2% growth in price/mix and an 8% increase in volume. Comparable operating profit grew 12.0%, as margin expanded 70 basis points ...

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had ...

KO says innovation is lifting revenues with Cherry Float, Zero Zero and POWERADE Power Water, but demand hinges on insights, ...

In May 1886, the very first glass of Coca-Cola was poured from a soda fountain at Jacobs’ Pharmacy in downtown Atlanta. Now ...